Yamaha Philosophy

The Yamaha Philosophy is the philosophical framework that forms the foundation for business management at the Yamaha Group.
The Yamaha Philosophy is made up of the “Corporate Philosophy,” “Customer Experience,” “Yamaha Quality,” and the “Yamaha Way.”
The Corporate Philosophy and Customer Experience express different aspects of the meaning behind the existence of the Yamaha Group, while the Yamaha Philosophy serves as its foundation.
Yamaha Quality and the Yamaha Way serve as the driving force behind the Yamaha Philosophy, and are intended to offer guidance for Yamaha Group employees in their daily work.
We utilize the Yamaha Philosophy as a foundation to draw from, and try to think from the customer’s viewpoint as we build on unique expertise and sensibilities, as well as the reputation for unparalleled reliability gained during our long history. Our goal in doing so is to consistently provide high quality products and services that exceed the expectations of our customers, and to create excitement and cultural inspiration together with people around the world.

Corporate Philosophy

Sharing Passion & Performance

With our unique expertise and sensibilities,
gained from our devotion to sound and music,
we are committed to creating
excitement and cultural inspiration
together with people around the world.

Customer Experience

Customer Experience

Yamaha Quality

Yamaha Way 

Embrace Your Will ……… Will
While endeavoring to provide customer satisfaction and contribute to society and culture, be passionate in your work.
Stand on Integrity ……… Integrity
Take pride in your work but maintain an attitude of humility, working with integrity to provide craftsmanship and services of the highest quality.
Take Proactive Actions ……… Initiative
Be proactive in your work; observe, consider, discuss, and act to strengthen individual and team performance.
Go Beyond the Limits ……… Challenge
Don’t limit yourself—have the courage to take on new challenges.
Stick to the Goals ……… Commitment
Demonstrate the creativity and fortitude required to ensure your commitments are met.